从《见识》中长见识

最近读了吴军的《见识》,能够体会到吴军是个见多识广的人,上学时度过很多书,工作后见过很多人,都给了他很大的人生阅历财富,而且还是一个乐于分享的人,会抽出很大一块时间用来写书跟读者分享,尤其对于科技前沿的认识非常深刻,代表作是《浪潮之巅》,《浪潮之巅》是本非常值得一读的IT巨作,个人非常喜欢。《见识》这本书比较随性,是从硅谷来信中整理的人生哲学思考,对我个人来说,有几点收获记录一下:

1.人生需要做减法,做产品时同样需要减法,减少给人选择。

2.无论交朋友还是管理部下,需要有一点私心,有亲信,不能一视同仁。有位老板,好好先生,对所有部下一视同仁,他自己觉得很公平,但是不到两年,所有能干的人都跑光了,剩下的都是平庸之辈。

3.《货殖列传》中做生意的故事:人有喜欢物质享受和精神享受的天性。好的统治者就随国民去了,差一点的(统治者)动之以利引导他们,再差一点的试图教化他们,更差的约束管理他们,最差的要和他们做对。

4.谷歌的故事其一:谷歌创始人佩奇和布林在公司成熟后请了CEO搭理公司的日常管理,而自己专注于产品,牢牢把控了公司的方向。

5.谷歌的故事其二:全世界只有一种生物可以不死,就是一种海蜇。这种海蜇在正常情况下和其他生物没有什么不同,都会生老病死,但是如果刻意用针去刺激它,它会长出新的细胞,然后当母体死亡时,新的细胞会发育成完整的海蜇。佩奇也希望通过这种方式逃脱大公司的宿命,创立了X实验室、谷歌风投、谷歌资本等部门,并将Google拆分出控股母公司Alphabet控股这些业务,并把原有的谷歌业务交给皮柴负责,而自己负责新兴业务。

6.销售大师的智慧:销售的本质,把钱收回来;持续的生意,让顾客把买的东西用光;商品和服务要让消费者有面子。

7.按朗道理论划分的IT行业的五级工程师:最高的第一级:开创一个产业;第二级:能设计和实现别人不能做出的产品,也就是说他的作用很难取代;第三级:能独立设计和实现产品,并且在市场上获得成功;第四级:能指导和带领其他人一同完成更有影响力的工作;第五级:能独立解决问题,完成工程工作。

8.IT新产品获得市场认可必经的三个阶段。第一阶段虽然有了一个革命性的发明,产品也很性感,但是毛病很多,只有对技术特别敏感的人才会关注和使用它。第二阶段解决了第一阶段大部分问题,让技术带来的好处充分显现出来,但是价格昂贵,有时还不好伺候,因此只有有钱人会使用。第三阶段解决了价格问题,才能普及大众。绝大多数产品,三个阶段是由不同公司领跑的,前两个阶段的公司可能在商业上都不成功,只是为第三个阶段做准备而已。

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